How PPC Advertising Can Boost Business Growth. Pay-per-Click (PPC) advertising is a form of advertising that allows advertisers only to pay a fee each time one of their ads is clicked on. When done right, PPC advertising can help a business grow fast. It is one of the oldest ways of online advertising.
There are various forms of PPC advertising, but search engine ads are the most popular ones. According to statistics gathered by Serpwatch, search ads accounted for 39% of the total internet advertising revenue, worth over $9.1 billion for the first half of 2014.
Search engine ads are keyword-based, and advertisers need to be familiar with productive keywords in their business as it would help them determine the right audience to target and how profitable an ad would be.
Using the wrong keywords will only add to your marketing budget as it increases your cost-per-click (CPC) rate.
When considering search ads, Google ads stand out above others as it owns more than 73% of the search market. Google display campaigns reach more than 90% of internet users around the globe.
Businesses on a tight budget have found PPC profitable in the past. It is no wonder that 45% of small businesses are actively investing in PPC advertising to grow their operations. More than 78% of marketers say they rely on Google ads to get their message out. When done right, PPC ads could cost a trivial sum.
How PPC Ads Can Help a Business Grow
Increased Traffic and Sales
More than 2 billion people use the internet daily, 73% of which are searching for something (product, service, information, etc.). Over 400,000 searches are processed by search engines every second. More than 65% of these users searching for something click on paid ads.
With these statistics, we can conclude that it is crucial to optimize ads in order to enable a business to show up in search results. This way, the company can increase leads, conversions, and even sales.
High Search Engine Ranking
According to research, only 4% of users go past the top five search results. With PPC advertising, a well-optimized ad will always appear above the search results. This means that your ad is among the first thing users will see when their result appears.
Furthermore, 36-50% of them are unable to differentiate between paid ads and organic content at the top of the search engine results page, which means your chances of gaining new leads are quite promising.
High Conversion Rate
Search engine traffic has a higher conversion rate than all other sources of traffic. Research has shown that paid search results gain 1.5 times more conversions from clicks than organic search results. A recent study also carried out on Google AdWords shows that businesses earn an average of $3 for every $1.6 spent on Google Ads.
Effective Ad Monitoring
Businesses can easily keep track of their ads and measure what is working and what’s not. Advertisers can measure their spending on every ad, which keywords are performing well, which ad is bringing positive results, and which fails. Tools like Google analytics make all these possible.
Increased Brand Awareness
Businesses can use PPC advertising to increase brand awareness. With valuable content and a good PPC ad campaign, businesses can drive users to their website and provide them with relevant information that helps them solve a problem. That way, they make a strong impression on users, thereby increasing brand awareness.
PPC advertising is the only mode of advertising that allows businesses to pay for clicks alone. What this means is that your ads may reach thousands of people, but you only get to pay when someone clicks them. If that doesn’t happen, you don’t get to pay anything.
Generates Quick Results
Businesses on a tight budget that plan to launch new products can quickly enter the market using PPC advertising. With a good campaign and a quality landing page containing an explainer video, advertisers can instantly drive traffic towards a new product.
Optimized Keyword Usage
With the PPC advertising model, keywords are vital. Larger organizations using PPC to drive traffic can sometimes cause the cost of a particular keyword to rise, making it difficult for smaller businesses to bid. When this happens, small businesses are advised to target rarely used niche-relevant keywords that competitors might be missing.
Connects You to Ready-to-Spend Buyers
By merely running a PPC ad, you are already connecting with users who want your product or services because they were already searching for it. You don’t have to exhaust much energy or time trying to convince them, and this is why PPC is considered one of the best sources of traffic and conversions.
Drives Offline Sales
PPC advertising can help businesses drive offline sales. For companies running ads with their physical location, studies have shown that 76% of customers who come across such ads are likely to visit their site on the same day they saw the ad.
Targets Mobile Users
With more than 40% of in-store purchases starting with an online search these days, businesses will benefit from putting out relevant content to help such audience and by using PPC to drive traffic. That way, they can quickly build trust and increase sales.
Targets Local Search
PPC Ads can help businesses target local search. This is backed by the fact that 82% of smartphone users use their devices to search for businesses within their local area, and 30% of those searches result in a purchase.
PPC advertising may be old, but it is still very much profitable when done correctly. Companies and brands can always take advantage of the opportunity PPC ads offer to get more revenue.
Content by our friend Josh Wardini from https://serpwatch.io/
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